According to the research report of China Research Institute of Industry, the market size of daily chemical products has continued to grow in recent years,
mainly due to the increase in consumer demand for personal care and household cleaning products. According to statistics, the scale of China's daily
chemical industry has reached 737.2 billion yuan in 2023, and has maintained steady growth in recent years, with an annual growth rate of about 10%.
Among them, the cosmetics market occupies the largest share, with a scale of about 230 billion, the personal care market is about 90 billion yuan, and
the detergent market is about 180 billion. The global daily chemical products market has exceeded 100 billion US dollars and is expected to continue to
maintain a healthy growth trend in the next few years. Online sales channels have become an important position for daily chemical products, further
promoting the expansion of the market size.

The market for daily chemical products is highly competitive, and the main competitors include internationally renowned brands and local companies.
International brands have advantages in product quality and brand premium. Multinational companies such as Procter & Gamble and Unilever have
strong brand influence and market share in the Chinese market. Local companies attract consumers through market positioning and price advantages,
such as domestic brands such as Liby, Shiseido, and Xiangyi Bencao. Brand building and internationalization have become important directions for
corporate development. Enterprises need to continuously innovate and adapt to market changes to maintain their leading position in the competition.

In the daily chemical market, female consumers are the main consumer group. They have a high degree of awareness of product quality and brand, and
are willing to pay more for high-quality products. In addition, as men pay more attention to their personal image and health, the participation of male
consumers is also increasing. Consumers' demand for personalized, green and environmentally friendly products, health and safety, etc. is increasing,
which has promoted the development of customized and personalized products.

Relevant policies for the development of the daily chemical products industry

The state's policy support for the daily chemical industry is mainly reflected in food safety regulations, tax policy support, and industrial policy support.
For example, the formulation of the "Food Safety Law of the People's Republic of China" provides legal protection for the production and operation of
detergents, disinfectants and other products in the daily chemical industry. The state has implemented a series of tax incentives for small and micro
enterprises, reducing the tax burden of small and micro enterprises in the daily chemical industry. In addition, the state has also supported the
sustainable and healthy development of the food industry by establishing a modern food industry development fund and implementing measures such
as step-up rewards for food industrial enterprises above a certain scale, providing a good industrial chain environment and market demand for the daily
chemical industry.

Analysis of future market development trends in the daily chemical products industry

Green and environmental protection: With the improvement of consumers' awareness of environmental protection, the research and development of
green, natural and pollution-free daily chemical products has become an important trend in the industry. Enterprises have begun to adopt more
environmentally friendly production methods and packaging designs to reduce or replace harmful chemicals to meet consumers' health and safety needs.

Personalization and customization: The increase in consumers' personalized needs has promoted the development of customized and personalized
products. Enterprises can provide customized products and services according to the needs of different consumers to meet consumers' diversified and
personalized product needs.

Digital marketing: The popularization of Internet technology and the rapid development of e-commerce platforms have promoted the digital
transformation of the daily chemical products industry. Enterprises use new marketing methods such as social media, live streaming, and short videos to
establish closer interactive relationships with consumers and enhance brand influence.

Technological innovation: The application of new materials, new technologies and new processes has made the performance of daily chemical products
more superior and met consumers' higher requirements for product quality and effect. For example, the application of emerging technologies such as intelligent diagnostic instruments based on AI algorithms and intelligent perfume recommendation systems based on the Internet of Things provides consumers with a more convenient and personalized service experience.

In summary, while maintaining rapid growth, the daily chemical products industry is also facing many challenges and opportunities. By strengthening
technological innovation, promoting digital transformation and green environmental protection development, enterprises can stand out in the fierce
market competition and achieve sustainable development.